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30-Day Marketing Sprint: Boutique B&B
Project type
30-Day Sprint • Email Automation • Paid Social • Landing Page Build
Date
Spring 2026
Location
Martha's Vineyard, MA
THE CHALLENGE
Build a complete marketing infrastructure for a boutique bed and breakfast in 30 days
Drive qualified traffic ahead of the summer travel season
Install email automation, paid advertising, and a conversion-focused landing page in parallel
Outperform hospitality industry benchmarks on a small-business budget
Produce data clear enough to guide the next quarter's marketing decisions
RESULTS
$0.18 cost per landing page view (industry average: $2.00-$3.50)
1,783 landing page views from paid ads on a $315.99 ad budget
40,224 unique people reached across the Northeast corridor
28.1% email open rate on the Win Back series (industry: 20-25%)
9.4% email click rate on the Win Back series (industry: 2-3%)
712+ total landing page visits, a 516% increase over baseline
29% lower cost per view than Meta's peer median ($0.27)
0% unsubscribe rate across all email sequences
THE IMPACT
A 30-Day Sprint is a system installation, not a campaign.
In 30 days, VBG built three email automation journeys (Win Back, Welcome, Post-Stay Follow-Up), a conversion-focused landing page on Base44, and a paid social campaign across two creative variants. Each channel had a defined job. Together, they produced data clear enough to guide the next quarter's marketing decisions.
The numbers held up against industry benchmarks across every channel. Cost per landing page view came in at $0.18 against an industry average of $2.00-$3.50. Email open and click rates exceeded hospitality averages by significant margins. Over 40,000 qualified travelers in the Northeast saw the property in their feeds.
The sprint produced the marketing system. The data produced the playbook.
WHAT'S NEXT
Every 30-Day Sprint produces three things: the deliverables, the performance data, and the strategic insights for what comes next.
For boutique hospitality clients, the data typically points toward investments that compound on the foundation the sprint installed. Stronger creative assets. Refined audience targeting. Layered organic content on the platform that's already producing the strongest paid results.
The sprint is the foundation. The next quarter is the build.
The client is a boutique bed and breakfast on Martha's Vineyard, preparing for the summer 2026 travel season. The engagement was scoped as a VBG 30-Day Sprint with three integrated objectives: install an email automation system, launch a conversion-focused landing page, and run a paid social campaign to drive qualified traffic.
VBG delivered the full sprint scope in 30 days. Three email automation sequences were drafted, loaded into Mailchimp, and activated (Win Back, Welcome Journey, Post-Stay Follow-Up). The landing page was copywritten, built on Base44, and deployed live. Two Meta ad variants launched with full audience targeting across the Northeast corridor.
Performance was tracked across all three channels.
VBG covered the ad spend ($315.99) as part of the sprint, delivering $1,066+ in total value against a $750 client investment.
The result was a complete marketing infrastructure, performance data that exceeded industry benchmarks across every channel, and a clear set of insights for the next quarter's roadmap.
