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A Sign of the Times – Straight Ahead Jazz Poster Series
Project type
Creative Direction, Graphic Design, Campaign Branding
Date
April 2025
Location
Charlotte, NC
THE IMPACT
This campaign celebrated legacy through design. Our poster series not only sold out multiple concert events but also helped revitalize the brand image for a historic nonprofit. The visuals sparked a 125% increase in engagement across platforms and positioned the organization for a stronger donor and community response.
VBG Creative was commissioned by A Sign of the Times to design a modern poster series for their Straight Ahead Jazz concert events. The creative direction offered a contemporary visual take on classic jazz poster design, blending heritage and innovation to honor the spirit of traditional jazz while appealing to a new generation of music lovers.
Each design was tailored to promote a specific concert in the series, preserving a unified brand identity while allowing for stylistic variation across dates.
