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The Encouraging Place | An Encouraging Website
Project type
WEBSITE REDESIGN
Date
May 2024
Location
Raleigh, NC
THE IMPACT
We transformed an outdated web presence into a clean, mobile-friendly hub that tells a story and converts. By implementing a streamlined RSVP system, we helped the organization better manage events and engage supporters more effectively. Within the first month, bounce rates dropped by 43%, session durations doubled, online donations rose by 40%, and event RSVPs became easier to track and grow.
VBG Creative led the redesign of The Encouraging Place's website to better reflect their mission, improve navigation, and support program visibility and donor engagement. The new site elevated their brand presence while offering an easier path for visitors to explore initiatives such as Pride for Parents, Summer Oasis, and the Annual Celebration.
