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Grant-Driven Storytelling & Content Strategy
Project type
Video Production, Photography
Date
May 2023
Location
Minneapolis, MN
THE IMPACT
With the support of VBG Creative’s content strategy, Catalyst for Harmony secured a $1.8 million grant, which has funded the last two years of their nonprofit operations. The storytelling, video assets, and branded communications elevated their positioning, added polish to their funding appeal, and clearly conveyed the long-term value of their work to decision-makers. The results extended beyond the grant itself—Catalyst now operates with stronger internal confidence, clearer visual identity, and a scalable communication system to support future funding efforts.
OUR APPROACH
Video Production
Produced mission-focused short-form and interview-style videos
Created emotional storytelling assets highlighting impact, voice, and mission alignment
Delivered footage optimized for presentations, grant decks, and social content
Photography
Captured community events, workshops, and leadership moments in action
Provided a high-quality, diverse image library for use in grant decks, social media, and donor reports
Catalyst for Harmony partnered with VBG Creative to elevate the visual and strategic quality of their communications ahead of a major grant proposal. With a mission centered on cultural agility and community transformation, they needed content that could match the depth and impact of their programming. We stepped in to support their vision and help them translate their story into a digital experience funders couldn’t ignore.
