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Mayor of Miami Gardens
Project type
Social Strategy
Date
February 2024
Location
Miami Gardens
THE IMPACT
The campaign generated over 43,000 total views across all content, dramatically increasing Mayor Harris’ visibility during a key moment in his public leadership journey. In just 30 days, the Instagram account gained 933 new followers—a 19% follower conversion rate that outpaced typical benchmarks. One top-performing post alone reached 10,000 views with an impressive 43% engagement rate, while the karaoke recap video captured attention with over 12,000 views and 56 comments. Through authentic, community-centered storytelling and intentional digital strategy, the campaign not only strengthened Mayor Harris’ online presence but also helped reenergize civic pride and deepen voter connection ahead of the next election cycle.
We led a focused 30-day social media campaign to increase relatability and elevate the digital presence of Mayor Rodney Harris. The campaign leveraged culturally resonant content and event recaps to build connection and highlight Mayor Harris’ community-driven leadership.
