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The Encouraging Place | Non-Profit Storytelling
Project type
Video Production
Date
September 2024
Location
Raleigh, NC
THE IMPACT
This video series brought powerful voices and untold stories to light, humanizing the mission and energizing the base. Engagement climbed with each release, leading to a 250% increase in watch time and shares. The momentum directly supported the nonprofit’s end-of-year giving campaign, helping raise over $40,000 between September and November, and deepening donor connection to the cause.
As part of a year-end storytelling and fundraising push, VBG Creative produced a multi-video series for The Encouraging Place. These videos were created to highlight the impact of their programs and share powerful testimonials to drive donor engagement and community awareness.
The project aligned with our Non-Profit Growth Package, combining strategic messaging, high-quality video content, and multi-channel distribution readiness.
