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Summer Oasis '25 Campaign
Project type
Campaign
Date
Summer 2025
Location
Raleigh, NC
Challenge
After years of hosting Summer Oasis, The Encouraging Place wanted to re-engage lapsed attendees and boost participation for Summer Oasis ‘25. Attendance had steadily declined in recent years, with only 12 women at the first session in 2024. The goal was clear: increase visibility, attract new women, and re-energize the program’s presence in the community.
The Impact
This campaign wasn’t just a marketing win; it was a community revival. By anchoring strategy in audience behavior, we helped The Encouraging Place triple early-session attendance, build a sustainable Facebook group for long-term engagement, and reconnect with women who hadn’t been part of the story in years.
RESULTS
43,639 views on a single boosted post
34,291 reach
405 link clicks
$149.95 ad spend (less than $0.37 per click)
1st Session Attendance: from 12 to 38 women
Overall Attendance: up 50% year-over-year
Facebook Group Growth: now at 30 active members
STRATEGIC APPROACH
We anchored this campaign around a high-leverage insight: TEP’s audience is highly engaged—what they lacked was visibility.
Phase 1: Activate the Base
We ran a boosted post targeting TEP’s current followers and their extended networks. This wasn’t about cold outreach—it was about reawakening dormant attention.
Phase 2: Build for Community
Every click wasn’t just a potential attendee—it was a potential member of the Women of TEP Facebook group, a new community touchpoint for relationship-building and user-generated content (UGC).
Phase 3: Funnel with Purpose
We directed all engagement toward registration and group membership, creating multiple touchpoints to drive not just sign-ups, but stickiness.
Highlight Video
The Summer Oasis ‘25 campaign was a strategic, community-driven marketing initiative for The Encouraging Place that reignited engagement, boosted event attendance by 50%, and reconnected past participants. Through a focused paid ad strategy and organic community building, VBG Creative helped turn a declining event into a re-energized movement, growing attendance, visibility, and long-term impact.
