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Eyes on Central: Flash Sale + Grand Re-Opening Campaign
Project type
Retail Marketing Campaign • Paid Social • Email/SMS • Event Promotion
Date
September - October 2025
Location
Tampa, Florida
The Challenge
Promote a time-sensitive closeout sale without diluting brand trust
Transition messaging from “flash sale” to “Grand Re-Opening (Oct 8–10)”
Reach high-intent local audiences in priority ZIPs
Improve performance while managing real-time inventory changes (sold-out brands)
Convert awareness into measurable actions (clicks, LPVs, RSVPs)
Results (Paid Performance Highlights)
- $726.04 total spend (3 key Meta flights)
- 1,486 total clicks
- $0.49 blended CPC
- 610 landing page views (website flights)
- $1.06 cost per LPV
- Event response campaign delivered at a cost-efficient RSVP rate relative to target benchmarks
The Impact
VBG helped Eyes on Central turn a simple promotion into a market reintroduction—driving efficient paid traffic, strong event participation, and renewed local visibility during a critical brand transition.
This campaign demonstrates VBG’s ability to execute under real-world constraints—tight timelines, moving inventory, and evolving event priorities—while still producing measurable performance and cohesive brand storytelling.
Eyes on Central needed a fast-moving campaign that could do two things at once: drive immediate traffic and purchases through a designer frame flash sale, and reintroduce the brand in-market through a multi-day Grand Re-Opening experience.
VBG Creative built and executed a full-funnel local campaign across Meta ads, email, SMS, event promotion, and social content—balancing urgency, community visibility, and brand consistency.
