What we can share is the process, mindset, and strategy that worked. These lessons come from our direct experience helping a Black-led startup get organized, build community, and launch with impact.

Episode 10 of the VBG Podcast gave listeners a behind-the-scenes look at VBG Creative’s Q2, from internal systems and project classification to video storytelling and nonprofit growth.

Todd, Wels, and Al break down why video is still the most powerful tool in marketing—especially in the AI era. They reflect on the team’s award-worthy work with The Encouraging Place and share how storytelling drives real revenue. They also give insight into their creative process, what separates good content from effective content, and why knowing your ICP is mission critical.